The IMDb Freedive brand identity includes words, phrases, symbols, designs and other distinctive brand features associated with IMDb and our services. IMDb Freedive is our official channel name, while, Freedive is the abbreviated name. Follow the guidelines below when using our brand in written communication, graphics and speech.
In all contexts, the full channel name, IMDb Freedive, should be used at least on first reference. IMDb Freedive will not be abbreviated to Freedive except in cases where space constraints required it; in these exception cases, the full IMDb Freedive name must appear elsewhere on the same page, and appear first on the page. This can be something as simple as the use of the IMDb Freedive logo as part of a page header, as seen in the sample image above. The abbreviated use of Freedive, as shown in the sample image above, should be limited to instances when a) the abbreviation is standard and will not interfere with the reader's understanding of the IMDb Freedive brand, and b) if repetition can be greatly avoided through abbreviation.
In written communication and bodies of copy, always use title case, such as, "IMDb Freedive" or "Freedive," and never in all-caps as "FREEDIVE." Also note that the IMD in IMDb is always in all-caps, while the b is always lowercase. This capitalization treatment is part of the IMDb brand identity.
For placements in graphic content, the channel name should appear in all-caps as in, "IMDb FREEDIVE." This stylized visual treatment, as seen in the yellow banner above, has been carefully crafted and is part of the IMDb Freedive brand identity. Approved logo assets, in various configurations and color options, are available in the downloadable Design Toolkit for your convenience.
In voice and speech, refer to the channel as "IMDb Freedive" consistently, and never as, "Freedive from IMDb."